Adam Faulkner, experience design director at digital branding agency Blueegg, has developed a distinct approach to understanding customer and user experience. Surprisingly, it involves a lot of time offline, IRL.
Today Adam begins his tenure at UNSW as a Maker in Residence: “Here to help and work with some inspiring students with incredible ideas… Awesome to be able to be part of the innovation that will shape our future… “ […]
Australia is a multicultural country, and home to many multinational brands. Sadly, many websites, mobile apps and other digital touch points often overlook the significance of catering for multicultural backgrounds. With different cultures come different expectations of usability, language, design, interactions and affordances.
Christie Whitehill (Tech Ready Program) chats to one of the program’s Experts Adam Faulkner, Director of Blueegg a User Experience Agency based in Sydney, about what UX and UI design means, and why building a prototype before building your tech is so important for the success of a tech startup.