Check out this great time-lapse video of our UX Design team in action! This is how we synthesise insights from our user research, using a process known as ‘Affinity Mapping‘. Using this process allows us to gather together insights from different research participants and group similar insights together. Giving us an idea of how common any one particular insight is. The process allows the team to quickly and easily identify patterns in our research.
Christie Whitehill (Tech Ready Program) chats to one of the program’s Experts Adam Faulkner, Director of blueegg a User Experience Agency based in Sydney, about what UX and UI design means, and why building a prototype before building your tech is so important for the success of a tech startup.
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