Experience Design Archives - Experience Design "UX" Agency Sydney

Posts in Experience Design

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Remote Research Tools

November 18th, 2020 Posted by Experience Design, remoteresearch, User Research 0 comments on “Remote Research Tools”

blueegg Designer Nura Lim recently put together a list of tools that we have used over 2020 to help better facilitate research.

Lance Shields and Adam Faulkner Talk about how Design is Adapting in this Environment

May 19th, 2020 Posted by Experience Design, User Research 0 comments on “Lance Shields and Adam Faulkner Talk about how Design is Adapting in this Environment”

Recliner Designer Podcast Series

Had a great chat with Lance Shields, Head of International Design at Adobe, about the current environment and how blueegg has responded in this current environment. Hope you enjoy listening…

Listen to Recliner Designer Podcast Here: Recliner Designer with Lance Shields

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What made me transition from Digital Marketer to UX Designer?

April 9th, 2020 Posted by Experience Design, User Research 0 comments on “What made me transition from Digital Marketer to UX Designer?”

It’s been a rough few weeks and we are surrounded by the ongoing uncertainty. I’ve recently been saying to others “Stay safe and healthy” more than “How are you”. During this hard time, all we can do is what we can control and take a step back to reflect on what we have been missing while we rushed through our lives.

Since I have turned my career path into a UX Designer, I have been meaning to highlight the benefits that UX design can offer to businesses, compared to traditional marketing, based on ten years of my journey from Digital Advertising industry into UX Design and why we should now focus more to enhance user experience and get it right.

Since ‘social media’ was introduced, we started to create our personal space on the internet and share with others. As a result, the trend levelled the playing field and opened up the era of ‘personal media’ where consumers play a marketer’s role, which is the biggest change we experienced in the mid-2010s.

But social media can only take us so far. As the importance of consumer marketer’s role has become more vital, the focus has shifted to where consumer and user experience happens along the entire life cycle of product and services. As the Customer lifecycle with when marketing and UX Design is involved by Nura Lim, 2020 map shows, UX Design can still have an impact on customer journey even when advertising was finished delivering messages – and it touches pretty much every point.

You can see how it works through this example:

Marketing and UX Design plays differently even when you purchase a laptop

The point it tells you is that marketing and advertising will always cost business. But when UX Experience is well established throughout the customer lifecycle, the cost will be less, but the impact will be continuous because the focus of UX Design is building the core value of the business based on what the actual users’ needs.

UX Design process generally includes the five key steps and it can all be done remotely.

  • Review the business: engage with stakeholders, review business key data resources
  • Recruitment and Research Facilitation: Qualitative research such as user interview
  • Synthesis and Findings: Find key insights based on the research and build personas as well as key user journey
  • Design/Testing: Mobile App/Website/Tablet designs using design tools such as Adobe XD
  • Visual Design Finalisation/Artefact Delivery: High-fidelity design with visual styling

During this time, decisions that business make is critical than ever before. But if we know what’s essential for business for the long run, I believe we can focus more on it, and go through this together wisely. Hope you all stay well and healthy.

Listen to our podcast – Plastic Grass Square – on Apple Podcasts

Listen to Plastic Grass Square on Apple Podcasts

Thanks for listening to Plastic Grass Square. Can you help us by answering a few questions? Thanks!

Get in touch to see how blueegg can help:

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Research Archetypes & User Interviews

April 9th, 2020 Posted by Experience Design, remoteresearch, User Research 0 comments on “Research Archetypes & User Interviews”
blueegg Lead Experience Designer Angela Liu recently spoke at EUXSyd’s March Meetup talking about Research Archetypes and User Interviews.

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Remote Research Techniques

March 24th, 2020 Posted by Experience Design, remoteresearch, User Research 0 comments on “Remote Research Techniques”

blueegg Experience Design Director Adam Faulkner recently put together a list of tools, tips and techniques to help you effectively facilitate remoter user research in a changing environment.

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Adam Faulkner talking on Sky Business

January 25th, 2018 Posted by Experience Design, User Research 0 comments on “Adam Faulkner talking on Sky Business”

blueegg Design Director Adam Faulkner recently sat down with Chloe Barnes on Sky Business Summer Money. Adam explains the importance of Experience Design for all aspects of a customer’s interaction with a brand. He also gives his Top 5 tips for getting Customer Experience right.

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Tech Ready Startup Stories: Meet the Scientist Who Reveals Key Steps for Tech Startups

April 23rd, 2017 Posted by Experience Design 0 comments on “Tech Ready Startup Stories: Meet the Scientist Who Reveals Key Steps for Tech Startups”

Christie Whitehill (Tech Ready Program) chats to one of the program’s Experts Adam Faulkner, Director of blueegg a User Experience Agency based in Sydney, about what UX and UI design means, and why building a prototype before building your tech is so important for the success of a tech startup. 

About Tech Ready Women

Our global mission is to provide women with tech and business education, access to world class mentors, connections to startup communities, enabling them to create the businesses of tomorrow.

Tech Ready is a leading EduTech company equipping women with the skills, education and community they need to empower them on their startup journey

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Symbols, Icons and Emojis

Symbols, Icons and Emojis

October 14th, 2015 Posted by Experience Design, Uncategorized 0 comments on “Symbols, Icons and Emojis”
Symbols, Icons and Emojis. We move through modern life and are constantly confronted by noise.

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